Custom add-to-cart functionality
On the category pages, we developed an easy to navigate functionality that enables users to manage and add product quantity in real-time, right from the category page, without any page reload.
Ergopartner specializes in ergonomic solutions for offices and home office setups, as well as services to make a better, more ergonomic workplace. Their goal is to help companies create a healthy work environment, which results in fewer sick days caused by repetitive stress injuries and other work-related injuries. Their website focuses on selling ergonomic office furniture, which they combine with professional guidance. Their sales are primarily focused on B2B customers.
Ergopartner had an existing Magento 1 site, from where we were able to collect and analyse data with Hotjar and Google Analytics. Both showed us where we could improve the experience for the buyer, by optimizing the UX and thereby the conversion rate.
Based on our analysis we identified a few problem areas with the existing design and features. One being that the design was not very modern anymore and no longer resonated with what buyers expect from a B2B site. For example, there was no option to create a user account to improve the shopping experience. Other than the design optimization and user experience improvements, we also needed to custom code a solution for Magento’s grouped products, so that the products could be displayed how the clients wished – as different package solutions that can be bought individually And of course, we needed to migrate product data from Magento 1 to Magento 2.
Together with Ergopartner we kept close contact in the design development phase and the result is a beautiful, professional, optimized design. As you can see to the left, we came a long way since the design of the Magento 1 Webshop. Noteworthy elements here are the optimized header, and that on the new product page, the price is visible as soon as you open the product page, which was not the case before. Vi arbejder løbende på optimering af siden og nye features til Ergopartners Magento 2 webshop.
Flawless communication, precise and clear goals, realistic deadlines and amazing project management promised a successful start.Even though a part of this project is still under development, we have greatly improved the current state of their website and managed to increase both conversion rate and revenue.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
On the category pages, we developed an easy to navigate functionality that enables users to manage and add product quantity in real-time, right from the category page, without any page reload.