The key to avoiding such a situation and minimizing the negative impact is to be prepared.

• Do not release any major updates right before sales. Try to make a code freeze on your website at least 2 weeks before the sales campaign and make sure that all key functionality has been double - or even triple-tested.
• Identify the size of your website traffic and verify with your tech team that the website can handle it.
  Let you technical team run stress and performance tests to simulate similar loads on the platform to make sure it is fully functional in the peak period.
• We recommend doing a technical review of website performance a few months before sales to find and resolve any possible bottlenecks.
  Increase the capacity of your platform in times of sales rush to match expected traffic. If you are using on-premise hosting - multi-tenant server architecture could be a key for scaling your platform up in the most important period of the year.
  If you are using cloud solutions - consult with your provider regarding the capability and traffic that you expect.
   
• 
  Do not release any major updates right before sales. Try to make a code freeze on your website at least 2 weeks before the sales campaign and make sure that all key functionality has been double - or even triple-tested.
• Identify the size of your website traffic and verify with your tech team that the website can handle it.
  Let you technical team run stress and performance tests to simulate similar loads on the platform to make sure it is fully functional in the peak period.
• We recommend doing a technical review of website performance a few months before sales to find and resolve any possible bottlenecks.
  Increase the capacity of your platform in times of sales rush to match expected traffic. If you are using on-premise hosting - multi-tenant server architecture could be a key for scaling your platform up in the most important period of the year.
  If you are using cloud solutions - consult with your provider regarding the capability and traffic that you expect.
   

1. Do not release any major updates right before sales. Try to make a code freeze on your website at least 2 weeks before the sales campaign and make sure that all key functionality has been double - or even triple-tested.
2. Identify the size of your website traffic and verify with your tech team that the website can handle it.
   Let you technical team run stress and performance tests to simulate similar loads on the platform to make sure it is fully functional in the peak period.
   We recommend doing a technical review of website performance a few months before sales to find and resolve any possible bottlenecks.
3. Increase the capacity of your platform in times of sales rush to match expected traffic. If you are using on-premise hosting - multi-tenant server architecture could be a key for scaling your platform up in the most important period of the year.
   If you are using cloud solutions - consult with your provider regarding the capability and traffic that you expect.